Marketing Overview

This program is designed to give an individual a variety of career options such as Customer Engagement, Sales, Telemarketing, Marketing, Retail Sales, Hospitality, Advertising, Travel & Tourism, and Management. This is an occupational program typically not designed to transfer; however, this program has been articulated to some senior institutions.

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations.

About 36,400 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Salary Range

Source: U.S. Department of Labor’s Bureau of Labor Statistics