Course Descriptions & Syllabi

Course Descriptions & Syllabi

Search Course IDs and descriptions for:

Find complete words only

Note: some or all of the courses in the subjects marked as "Transfer" can be used towards a transfer degree: Associate of Science and Arts or Associate of Engineering Science at DACC. Transferability for specific institutions and majors varies. Consult a counselor for this information.

Areas of Study | Business Marketing / Management - 23 courses
BMGT100 Basics of Business Startup (Fall and Spring) – 2.0 hours
Course Description: This course covers the key elements to starting and running a successful business. Students will learn about each area through reading texts and handouts, hands-on exercises and discussion. Learning will be evaluated through assignments and the final development of a finished business plan. Students will have access to Live Plan©, an online business plan development website, and Word and Excel templates, through which they will create eh complete business plan. Two one-hour in-person sessions will be conducted with the instructor: one during week two and one during week 8. The instructor will offer flexibility in scheduling these sessions.
NotesThis course will assist the student in researching and completing a business plan for a business start-up. The knowledge gained through class work and effort put into the final project will help in evaluating the potential for a business idea and in preparing and presenting a finished concept to potential investors. [ C]

BMGT103 Customer Service (Fall) – 2.0 hours
Course Description: The study of customer service includes understanding satisfaction and engagement, as well as developing appropriate skills, knowledge, and attitudes needed to win customer loyalty. Key business concepts include: awareness of challenges and opportunities in customer relations; ability to lead, expand, and empower the service process utilizing customer service strategies to exceed expectations and create customer loyalty; importance of the relationship between customer and the organization related to organizational goals; and skills for professional success.
Notes [ C]

BMGT104 Interpersonal Relationships (Fall) – 3.0 hours
Course Description: The course focuses on identifying strategies and techniques essential for professional success. The course will feature content that explores the many dynamics of personal communications, individual personalities, work styles, and company culture influence on the workplace environment. Personal communications will also include the impact of an individual’s social media communications and impact to professional image. Students will study the variety of personal interactions in one-on-one situations, groups, and online. The course content explores research-based psychology and management principles, as well as newer theories and philosophies of human relations drawn from management theory, group theory, personality theory, and relationship theory. Course discussion will include how effective human relations skills are crucial to business success as organizations grow and compete in a global business environment. Students will gain understanding of the importance of developing the knowledge and skill to adapt to a workplace where change is frequent and inevitable.
Notes [ C]

BMGT106 Supervisory Training (Fall) – 3.0 hours
Course Description: Supervisory Skills focuses on building student understanding and skills of successful strategies essential for supervising in a changing organization. Students will learn how their perception, attitude, and managerial philosophy and skills impact their ability to manage people effectively. Key issues and challenges involving supervision will be themes throughout the course.
Notes [ C]

BMGT114 Principles of Management (Fall and Spring) – 3.0 hours
Course Description: Principles of Management will focus on promoting learning through an integrated approach to the understanding of management fundamentals applied to current business practices, issues, and trends impacting business success and survival. Learners will develop awareness, knowledge, understanding of current and relevant management principles, and practices in global business. Current trends impacting business success and workplace environment including technological and digital tools and methods relevant to maximizing business effectiveness and efficiencies are emphasized throughout the course.
Notes [T, C]

BMGT115 Event and Meeting Planning (Fall) – 3.0 hours
Course Description: Event and Meeting Planning will explore the dynamic industry of trade shows, special events, weddings and meeting planning. This industry has emerged as a separate business category that facilitates commerce in all facets of the economy while opening new marketplaces at all levels; from manufacturer to wholesale, retail, and consumer. The course will examine each step in the development of trade shows, special events, and meetings that will highlight the many aspects of this growing industry.
Notes [ C]

BMGT117 Principles of Marketing (Fall) – 4.0 hours
Course Description: The course exposes students to various marketing processes, concepts, practices and trends relevant in today’s business world. Students will study successes, failures, challenges, and movements within the industry to better understand the overall role and function of marketing itself. The course features fundamental principles of the field of marketing, such as product, price, promotion and place. Students will expand their knowledge to include awareness of marketing environments, global marketing, market segmentation, marketing analytics, public relations, consumer behavior, and digital media integrated marketing communications. Students will participate in various case studies, simulations and projects throughout the semester.
Notes [T, C]

BMGT118 Professional Selling (Spring) – 3.0 hours
Course Description: This course emphasizes professional selling as a marketing activity that is coordinated with an organization's promotional components. Successful sales strategies and techniques will be featured. The impact and role of selling within an organization will be discussed and analyzed. The study of the relationship selling process will include review of the role of communication, sales knowledge, and psychology of selling, prospecting, sales call planning, effective sales presentation, closing and follow-up. Technological tools used by the sales professional will be examined based on relevance and efficiency. Examples include, but are not limited to, web and mobile device features, artificial intelligence and virtual assistance, augmented reality, customer tracking and database management, virtual meetings, and video product demonstrations. Students will receive Salesforce training and industry certification upon successful completion of the certification exam.
Notes [ C]

BMGT160 Entrepreneurial Skills (Spring) – 3.0 hours
Course Description: Entrepreneurial Skills will focus on developing student awareness, knowledge, understanding, and application of Entrepreneurship and Small Business Ownership/Management. Key business themes and concepts will include:
  • Role of small business in the economy small business.
  • Startup/buyout and organization of a business.
  • Management, marketing, operations.
  • Entrepreneurs as the energizers of small business.
  • The role impact and benefits of technology to a small business.
  • Growth of global business and role and opportunities for small business.
  • Role of ethics in business and focus on quality.
Notes [ C]

BMGT200 Introduction to Sport Management (Fall and Spring ) – 3.0 hours
Course Description: The course examines career opportunities within the sport industry and provides knowledge relevant to the management, marketing, legal, and financial operations of sport organizations. The course incorporates valued skills needed in a variety of sport settings including intercollegiate athletics, campus recreation, event and facility management, professional sport, management and marketing agencies, and international sport.
Notes

BMGT201 Digital Promotional Strategy (Spring) – 3.0 hours
Course Description: The course is designed to provide students a hands-on experience in the world of marketing. Emphasis will be placed on how marketing has (and has not) changed due to the rise of social media and changes in the digital landscape. The overarching goal is to obtain a clear perspective on what’s really happening in digital/social/mobile marketing so students can begin to appreciate its true value to customers, managers, and other stakeholders. Students will work in real time to develop a strategic digital marketing plan for the college, gather quality creative content, execute a social media campaign utilizing management software, and finally measure and analyze its success. Much of the course will be spent prepping for and running select college platforms, providing continuous real-world experience for the student. Just as any digital marketer, students will be expected to create, communicate, problem solve, and improvise according to college marketing and business goals. Throughout the course, students will receive strategy training in social media marketing; the Hootsuite Social Media Marketing industry certification will be obtained upon successful completion of the certification exam
Notes [ C]

BMGT202 Content Creation (Fall) – 3.0 hours
Course Description: The course is designed to strengthen students’ multimedia skills for the purpose of creating compelling digital stories within the journalism, communication, marketing and social media fields. Students will examine current trends in digital storytelling as well as the narrative components and design elements required to create effective digital content. The course will place emphasis on valuable storytelling techniques and tools required to create engaging visual stories. Students will produce a variety of multimedia projects and content including static images, dynamic images, animated GIF’s, videos, vlogs, infographics, videographics, podcasts and branded content. Focusing on industry best practices, students will evaluate the effectiveness of select content. Using a variety of tools and platforms, students will strengthen their personal design skills by creating a variety of digital storytelling projects and content samples. Throughout the course, students will receive Canva Design training.
Notes [ C]

BMGT210 Content and Social Media Marketing (Fall and Spring) – 3.0 hours
Course Description: The Content and Social Media Marketing course explores the expanding digital marketing areas of social media and content marketing. Social media and content marketing are instrumental and interrelated tools at the forefront of a company’s marketing strategy that engages consumers with creative content and effective messaging while leveraging digital communication to enhance brand identity, loyalty, and consumer engagement.

The course features methods and strategies businesses use to engage consumers by developing an understanding of content marketing methods, which provides the foundation to build a company’s social media strategy. The course will utilize case projects and current business practices in social media and content marketing to promote student learning. Students will gain understanding in the development of original, relevant, and effective content for users and customers. Popular digital marketing formats and platforms that involve the creation and sharing of content and messaging will be featured.

Notes [ C]

BMGT212 Human Resource Management (Fall and Spring) – 3.0 hours
Course Description: Human Resources Management will focus on developing student understanding and knowledge of how organizations can gain sustainable competitive advantage through their workforce. The course will feature relevant topics in HRM including: workforce development through recruitment and selection, training and development, performance appraisals, compensation, challenges, opportunities and issues in HRM, employee relations and safety in the workplace.
Notes [ C]

BMGT213 Principles of Advertising (Fall) – 4.0 hours
Course Description: This course is designed to introduce students to the field of advertising and promotion. Emphasis is placed on the role of advertising and other promotional mix elements in the integrated marketing communications (IMC) program of an organization. Students will develop insight into the various professional clusters of advertising professionals: advertisers/clients, advertising agencies, advertising media and advertising service suppliers. Students will study how these groups are interdependent, vital pieces of the commercial marketing process. The development and evaluation of an integrated marketing communication plan requires an understanding of the overall marketing process, organizational elements of advertising, customer behavior, planning, implementation and plan measurement. Throughout the course, students will be given the opportunity to study, develop, and analyze various IMC plans and strategies.
Notes [ C]

BMGT215 Consumer Behavior (Fall & Spring) – 3.0 hours
Course Description: The course introduces students to the basic behavioral models of consumer behavior. Students will explore the consumer decision making process, including how consumers process information, develop preferences and make choices. Students will study how consumer behavior affects the consumer as well as the marketplace. Industry tools designed to study consumer behavior and aid business decisions will be introduced. The power social, cultural, environmental and personal influences have on consumers will be evaluated. Students should leave the course with a deeper understanding of the impact of consumer behavior on the marketplace as well as their own behavior as a consumer.
Notes [ C]

BMGT217 Retailing and Merchandising (Spring) – 3.0 hours
Course Description: The course introduces the student to the area of retailing—the broad scope as well as the specific activities in which different retailers are involved. The student is introduced to the ever changing world of retailing including traditional institutions (supermarkets, convenience, department, discount, and specialty stores) that have been joined by category specialists, superstores, hypermarkets, convenience stores, warehouse clubs, off-price retailers, catalogers, and the ever growing category of online retailing. Students will apply retailing management fundamentals to activities and case studies. Students will explore current and future trends in retailing and implications to their career.
Notes [ C]

BMGT244 Digital Marketing (Fall) – 3.0 hours
Course Description: The course is designed to provide students a theoretical understanding of the internet marketplace, which is necessary in order to adapt to its constant changes. In addition, the course will provide extensive hands-on experience, equipping students with real world skills needed to perform vital marketing functions. While various digital tools and technology will be explored, emphasis will be placed on search engine optimization, mobile marketing, and email marketing. Students will receive Google AdWords training and industry certification upon successful completion of the certification exam.
Notes [ C]

BMGT290 Management Seminar (As Needed) – 1.0 hours
Course Description: The application of current business topics in an individualized based on student experience. The plan of study is designed for students desiring to study in a particular field of business whereas a conventional business course is nonexistent.
Notes [ C]

BMGT291 Management Seminar (As Needed) – 2.0 hours
Course Description: The application of current business topics in an individualized based on student experience. The plan of study is designed for students desiring to study in a particular field of business whereas a conventional business course is nonexistent.
Notes [ C]

BMGT292 Management Seminar (As Needed) – 3.0 hours
Course Description: The application of current business topics in an individualized based on student experience. The plan of study is designed for students desiring to study in a particular field of business whereas a conventional business course is nonexistent.
Notes [ C]

BMGT295 Management Internship (As Needed) – 3.0 hours
Course Description: The application of knowledge gained from coursework to an individualized workplace format that is customized to student experience. Students will perform duties as required by the position held. Evaluation will be determined by immediate supervisor. The student should be able to apply those knowledges, skills, understanding, attitudes gained in all previous business classes to the specific job. Such application to be determined by employer evaluations. The student will receive realistic experiences in an actual on-the-job work situation based on each individual student’s career goals. Emphasis is placed on coordinating the needs of the student and the business community.
Notes [ C]

BMGT297 Management Internship (As Needed) – 3.0 hours
Course Description: The application of knowledge gained from coursework to an individualized workplace format that is customized to student experience. Students will perform duties as required by the position held. Evaluation will be determined by immediate supervisor. The student should be able to apply those knowledges, skills, understanding, and attitudes gained in all previous business classes to the specific job. Such application to be determined by employer evaluations. The student will receive realistic experiences in an actual on-the-job work situation based on each individual student’s career goals. Emphasis is placed on coordinating the needs of the student and the business community.
Notes [ C]

Upcoming Events